Case Studies

If it holds up in Iceland, it outperforms anywhere.

National parks, tourist hotspots, harbour towns, and whole-town traffic studies. Real deployments where paid parking, ANPR, and live data fund infrastructure, protect the land, and answer questions councils could never answer before.

10 yrs

Live in production since 2016

100+

Icelandic sites served

10M+

Transactions processed

1.5M+

App downloads

Tourism/Haukadalur, Iceland

Funding preservation at Iceland's most famous geyser.

Geysir, one of Iceland's best known tourist sites, used paid parking to fund infrastructure and preservation with no public money, while keeping tour operators on side.

1,000,000

Visitors per year

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Skaftafell, Vatnajökull National Park, Iceland

Parks/Vatnajökull National Park, Iceland

A national park that pays for its own upkeep.

A developing national park in South Iceland used Parka to fund infrastructure and conservation from parking revenue, with no public budget, now serving 300,000 guests a year.

300,000

Guests per year

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Fagradalsfjall, Reykjanes Peninsula, Iceland

Tourism/Reykjanes Peninsula, Iceland

A pop-up car park for an overnight eruption.

When a tourist friendly volcanic eruption drew thousands onto private land overnight, Parka stood up a pop-up car park on a field within days, giving the landowner immediate income and managed access.

Days

From field to live car park

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Councils/North Iceland

A harbour town takes control of its kerb.

Húsavík, made famous by whale watching and the Eurovision film, used Parka's ANPR to manage limited harbour parking from May to September, giving the council control, data and income.

May to Sep

Seasonal ANPR control

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Sólheimasandur Plane Wreck, South Iceland

Tourism/South Iceland

From roadside hazard to premium destination.

After featuring in a Justin Bieber video, a remote plane wreck became a destination overnight. Parka turned dangerous roadside stopping into a managed, premium car park that preserves the land and funds itself.

Premium

Parking from nothing

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Councils/East Iceland

A whole town's traffic, understood.

An entire East Iceland town was analysed to understand local versus regional flow. 9.4 million images turned into evidence for safer streets, a bypass case, and protection from heavy through-traffic.

9.4M

Images analysed

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Councils/Hafnarfjörður, Iceland

Redesigning a junction with real traffic data.

A 5 day study at Kaplakriki analysed 99,124 distinct vehicles and found 42% of traffic was through-traffic, giving planners the evidence to redesign a regional junction and cut congestion without new roadworks.

99,124

Vehicles analysed in 5 days

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Tourism/South Iceland

Where waterfall visitors come from, and go next.

At the popular Brúarfoss waterfall, Parka analytics revealed where visitors arrive from and where they head next, the origin and onward journey data that turns one site into a picture of regional tourist flow.

Origin

Where visitors arrive from

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Reykjavík Smart Recycling, Reykjavík, Iceland

Councils/Reykjavík, Iceland

Placing recycling centres where they are needed.

Reykjavík used Parka vehicle analytics to understand who visits its recycling centres and from where, helping place sites to best serve the public and helping limited staff run them more efficiently.

Origin

Where visitors come from

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